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Research papers

From social listening to e-seeing

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}The following report shows how L'Oréal Spain evolved from a classic social listening practice, based on text interpretation, to image-based analytics by developing AI existing...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Estefanía Yaguez Lorenzo, Alberto Rodríguez Romo, Víctor Gil
Company: L'Oréal
September 8, 2019
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Citation

Lorenzo, Romo and Gil (2019a, September 08). From social listening to e-seeing. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/from-social-listening-to-e-seeing


Research papers

True ROI of influencers

In this research we focused on conversion which is the most immediate KPI: Does a sponsored vid edited by an influencer, engender more traffic (more impression) on the (sponsoring) brand website? Does it have an impact (immediate or not) on the...

Catalogue: Congress 2018
Authors: Thomas Gruber, Bengül Robillard
Company: respondi
September 23, 2018
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Citation

Gruber and Robillard (2018a, September 23). True ROI of influencers . ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/true-roi-of-influencers--9423


Videos

True ROI of influencers

In this research we focused on conversion which is the most immediate KPI: Does a sponsored vid edited by an influencer, engender more traffic (more impression) on the (sponsoring) brand website? Does it have an impact (immediate or not) on the...

Catalogue: Congress 2018
Authors: Thomas Gruber, Bengül Robillard
Company: respondi
September 23, 2018
×

Citation

Gruber and Robillard (2018a, September 23). True ROI of influencers . ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/true-roi-of-influencers-


Research papers

Superpromoter research

Superpromoter research studies the flow of enthusiasm. It asks: who are the company's most enthusiastic customers, how do they spread their enthusiasm (recommending, talking, copying, social media) and how do they influence their peers? These...

Catalogue: Asia Pacific 2013: Asia On The Move
Authors: Arne van de Wijdeven, Rijn Vogelaar
April 7, 2013
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Citation

van de Wijdeven and Vogelaar (2013a, April 07). Superpromoter research. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/superpromoter-research


Research papers

Focus on the flow of enthusiasm

Superpromoters are clients who share their enthusiasm about particular products, brands and companies and influence other people by doing so. The theory urges companies to focus more on the enthusiasm of these customers. In 2011, Blauw conducted a...

Catalogue: Congress 2012: Accelerating Excellence
Authors: Rijn Vogelaar, Arne van de Wijdeven
Companies: Philips International, Blauw Research
September 13, 2012
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Citation

Vogelaar and van de Wijdeven (2012a, September 13). Focus on the flow of enthusiasm. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/focus-on-the-flow-of-enthusiasm